A programme built around your sales cycle
We design the pricing, paperwork and hand-off points so finance feels like part of your proposal rather than a separate process.
Genesis Alliance partners
Vendor finance programmes for UK suppliers
Sell more, more often, with finance built into your sales cycle. We create, launch and manage vendor finance and leasing programmes for software authors, manufacturers, resellers and equipment suppliers across the UK and Ireland.
Talk to us about a programmeWhy partner with us
The benefits of offering vendor finance to your customers
Cash management is a priority for every customer you sell to. Helping them preserve cash while still enjoying the savings your proposal promises makes you a trading partner, not just a supplier.
- Give customers easier ways to acquire your products and services
- Match the cost of an acquisition to the benefits it delivers
- Remove price and budget objections from the sales conversation
- Let customers turn capital expenditure into an operating expense
- Increase engagement and protect your customer base at renewal
- Sell what customers need, not just what this year's budget allows
- Reduce debtor days with prompt, guaranteed payment
In short
In 1997 we launched one of the first software vendor finance schemes in the UK. Many of our programmes are now in their second decade, with customers returning around ten times each.
What's included
What's included in a Genesis vendor finance programme
Everything needed to make finance easy for your sales team, from pricing to portal access.
Quotes and credit decisions online
Your team raises quotations and submits credit applications through gcapdirect.com, any time of day.
The widest funding panel
More than 40 institutional lenders, which means higher acceptance rates and structures that fit unusual assets.
Named account management
A consultant who knows your products, your resellers and your customers — not a ticket queue.
Partner portal: gcapdirect.com — quotes and credit applications, 24/7/365.
Common questions
Vendor finance questions, answered
- What is vendor finance?
- Vendor finance lets a supplier offer its customers a way to pay for products and services over time, usually through a lease or instalment agreement arranged in the supplier's name. Genesis provides the funding and administration; the supplier gets paid promptly once the customer accepts the agreement.
- How does a vendor finance programme work?
- We agree the pricing and paperwork with you, give your sales team online access to raise quotations and credit applications, and brief them on how to present monthly costs. When a customer accepts, the funder pays your invoice and collects the rentals over the term.
- What does it cost us as a supplier?
- Setting up a Genesis Alliance programme costs nothing. We are paid by the funder, and pricing is agreed transparently with you up front so your margin is protected.
- Can software, licences and services be financed?
- Yes. We launched one of the UK's first software vendor finance schemes in 1997 and routinely fund licences, subscriptions, implementation, training and support alongside hardware.
- How quickly can a programme go live?
- Most programmes are trading within a couple of weeks: a short scoping call, documentation, portal access for your team and a briefing session for your salespeople.
- Do you support resellers and channel partners?
- Yes. Many of our programmes run through reseller and distributor channels, with quoting tools and support for each partner as well as the vendor.
Next step
Let's scope a programme for your products
Tell us what you sell and who buys it. We'll come back with a straightforward proposal for how a finance programme would work.